Buying coffee in a glass jar with a fresh aroma becomes a hit in the 70s. Tchibo and Eduscho have their jars made in Boffzen. The most popular is the highly embellished coffee jar with a hint of the exotic which is sold as an ‘Aztec vase’. These and other decorative items of glassware become popular accessories in the home and are used as storage jars or vases. A glass container from Noelle + von Campe can therefore be found in almost every kitchen.

These are the years of modernisation for the company. A milestone: production is converted to computer control. Precise fulfilment of customer requirements becomes faster, easier and more cost-efficient as a result. The ‘und’ in the company name is replaced by a plus sign: Noelle + von Campe